1. Define your ideal prospect
Focus on businesses with a clear digital, commerce, seller onboarding or technology requirement. Build a smaller qualified list before mass outreach.
A practical field guide for TradesFolks partners. Learn how to choose prospects, position offers, use referral links correctly and manage opportunities through Lead Center.
Focus on businesses with a clear digital, commerce, seller onboarding or technology requirement. Build a smaller qualified list before mass outreach.
Ask what the business wants to improve, what problem is urgent, their expected timeline and who makes the buying decision.
Lead with the package or IT service that best matches the requirement. Avoid overwhelming a prospect with the entire catalog.
Capture the lead, set the next follow-up and move the opportunity through meaningful CRM stages instead of relying on memory.
Use AI guidance to prioritize leads and prepare next actions, while keeping human judgment and accurate business context at the center.
Review which markets, offers and prospect types generate qualified conversations and conversions, then concentrate effort there.
What are you trying to launch, improve or digitize?
Who is the target customer or buyer?
What is the biggest blocker today?
Is there a target launch or implementation timeline?
Do you already have a website, ecommerce system or digital team?
Who will evaluate and approve the commercial proposal?
Build and qualify your target list.
Start focused outreach and discovery.
Share relevant offers and tracked links.
Follow up active conversations and update CRM.
Review pipeline, outcomes and next actions.