PARTNER SUCCESS GUIDE

Build a better pipeline with focus, consistency and follow-up.

A practical field guide for TradesFolks partners. Learn how to choose prospects, position offers, use referral links correctly and manage opportunities through Lead Center.

THE PLAYBOOK

Six habits of a stronger partner pipeline.

1. Define your ideal prospect

Focus on businesses with a clear digital, commerce, seller onboarding or technology requirement. Build a smaller qualified list before mass outreach.

2. Understand the requirement

Ask what the business wants to improve, what problem is urgent, their expected timeline and who makes the buying decision.

3. Position one relevant offer

Lead with the package or IT service that best matches the requirement. Avoid overwhelming a prospect with the entire catalog.

4. Follow up systematically

Capture the lead, set the next follow-up and move the opportunity through meaningful CRM stages instead of relying on memory.

5. Use AI as assistance

Use AI guidance to prioritize leads and prepare next actions, while keeping human judgment and accurate business context at the center.

6. Learn from outcomes

Review which markets, offers and prospect types generate qualified conversations and conversions, then concentrate effort there.

DISCOVERY QUESTIONS

Questions that create useful context.

What are you trying to launch, improve or digitize?

Who is the target customer or buyer?

What is the biggest blocker today?

Is there a target launch or implementation timeline?

Do you already have a website, ecommerce system or digital team?

Who will evaluate and approve the commercial proposal?

DO NOT DO THIS

Protect your reputation and the TradesFolks network.

  • Do not promise guaranteed income, sales or business results.
  • Do not invent discounts, features, timelines or commission terms.
  • Do not spam unrelated contacts or misuse personal data.
  • Do not alter referral attribution or misrepresent another partner's lead.
  • Do not present yourself as an employee unless your actual role authorizes it.
WEEKLY OPERATING RHYTHM

Turn partner activity into a repeatable routine.

MON

Build and qualify your target list.

TUE

Start focused outreach and discovery.

WED

Share relevant offers and tracked links.

THU

Follow up active conversations and update CRM.

FRI

Review pipeline, outcomes and next actions.

NEXT ACTION

Choose a market. Choose an offer. Start with qualified conversations.

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